Search Engine Optimization ( SEO ) :
## How much should SEO cost ?
As Search Engine Optimization (SEO) continues to grow, the SEO pricing debate continues too, because there is no uniformity of SEO costs between SEO agencies and SEO professionals. SEO costs ranges from free services offered by some SEO professionals to sky-high prices charged by premiere SEO agencies. So how can you judge about exact cost ?
How do you know the service rendered will deliver increased web traffic and increased search engine rankings? How do you know there won’t be black hat SEO practices followed? And how do you know the cost is fair? Here’s an attempt at finding a few answers…
(>>) For starters, Search Engine Optimization is a service and not a commodity. Like most services, SEO costs vary depending on what seems profitable and viable for the SEO agencies and professionals. Many SEO agencies and SEO professionals provide standardized or tool-based SEO. Others provide thorough search engine optimization services customized to the site's needs. The amount of time, effort and personal attention SEO agencies give a client's website ultimately determines the cost of the SEO services
Very common and popular keywords normally have high competition. This means, if people are looking for something, chances are that many websites would be trying to offer the product or service and capture the market. Ranking for keywords in a highly competitive space would require greater time and effort. This is bound to impact SEO cost and make it less affordable to small businesses.
Why are there no standardized SEO costs ?
For starters, Search Engine Optimization is a service and not a commodity. Like most services, SEO costs vary depending on what seems profitable and viable for the SEO agencies and professionals. Many SEO agencies and SEO professionals provide standardized or tool-based SEO. Others provide thorough search engine optimization services customized to the site's needs. The amount of time, effort and personal attention SEO agencies give a client's website ultimately determines the cost of the SEO services.Besides the method adopted by the SEO agency, the nature of your business will also have an impact on the SEO cost. This is because of a number of factors including.
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What Search Marketing Services Do You Need ?
Different SEO service providers define the scope of search engine optimization differently. Achieving ranks on search engines requires a multi pronged effort that includes optimizing your website, link building, social media optimization and other forms of online marketing to make your website popular on the internet. How well your website is networked with other relevant websites has a direct impact on search engine rankings. Ideally, you should be engaging your SEO agency for both on-site and off-site SEO services. The extent and scope of services you opt for will have a bearing on the affordability and costing of the SEO service.
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Boutique SEO Agencies & SEO Professionals
Between the two extremes is an emerging niche of boutique SEO agencies and SEO professionals. With small scale operations, lean teams, a flexible structure and low overheads, they are able to offer highly affordable SEO services for small businesses. Many times, it also means a higher degree of personalized attention, customized service and better rankings in search engines. WebBlow SEO is one such boutique SEO agency that comprises of SEO professionals offering extremely personalized, focused and affordanle SEO services for small and growing businesses around the world. Know more about our small business seo.Beware of scams and frauds & dubious certifications.
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